Founder & CEO
George Pyne has crafted a three-decade–long career architecting transformative businesses and ventures that produce billions in revenue and shareholder value. His latest, Bruin Capital, founded in 2015, is the first and only investment platform specializing in sports. Its mission is to build best-in-class global sports platforms by leveraging Bruin’s deep operational expertise and incomparable network.
Bruin’s portfolio operates in 50 countries on five continents and is relied upon by virtually every major sports league, governing body, and rights holder. Through Bruin and his role as Non-Executive Chair of Courtside Ventures’ initial fund, George has advised or led more than 50 investments in sports, media, technology, health, and fitness.
Before Bruin, George was President and Board Member of IMG Sports & Entertainment for Ted Forstmann. He transformed the talent management agency into the industry’s leading global sports and entertainment company with best-in-class digital media, ticketing, in-stadium service, and non-athletic rights businesses. Ultimately, the work more than tripled IMG’s value to $2.4B.
Before IMG, George was the Chief Operating Officer of NASCAR and only the second non-family member on its Board. He reinvented the regional series into a top-tier mainstream sport, garnering billions in revenue plus millions of new fans throughout North America.
George began his career working for his family’s real estate business before relocating to Atlanta, GA, where he led a full analysis of the city’s school budget and operations for the city. The work resulted in sweeping fiscal and operational reforms. He then joined Portman Companies, the eponymous commercial real estate and architectural firm founded by world-renowned architect John Portman. He organized a multi-billion debt restructuring across the company’s 19 businesses and launched a sports marketing and events business there.
A Brown University graduate, he was Captain, All-Ivy League, and All-New England offensive lineman for the then-Bruins. In 2014, he received the NCAA Silver Anniversary Award for 25 years of post-graduate industry leadership. He is in the National Football Foundation Leadership Hall of Fame, the Sports Business Journal Hall of Fame, and has received the Ivy League Football Association Lifetime Achievement Award and The March of Dimes corporate leadership award. George is currently a Trustee of Choate Rosemary Hall and on the Board of the National Football Foundation.
He and his wife Helene have four children and reside in New Canaan, Connecticut.