George Hongchoy
Link Asset Management


Mr. George HONGCHOY has served as Executive Director and Chief Executive Officer of Link Asset Management Limited since February 2009 and May 2010 respectively.  Under his leadership, Link has grown from a domestic player in Hong Kong to a regional leader of a diversified portfolio worth over HK$200 billion including retail facilities, car parks, offices and logistics assets spanning China’s Beijing, Greater Bay Area (Hong Kong, Guangzhou and Shenzhen), and Yangtze River Delta centred around Shanghai, the UK’s London, Australia’s Sydney and Melbourne and Singapore.

Mr. Hongchoy is also the chairman of the Supervisory Committee of Tracker Fund of Hong Kong, the chairman and honorary founding president of Hong Kong REITS Association, a trustee of the University of Pennsylvania, an adjunct professor of the Department of Real Estate and Construction of The University of Hong Kong, and an advisor of Our Hong Kong Foundation Limited. He was a member of the Corporate Governance Committee of Charoen Pokphand Group, Thailand from 2016 to 2018, and a Global Governing Trustee of the Urban Land Institute from 2017 to 2021.

Mr. Hongchoy began his career in New Zealand and has since held various senior management positions in financial consulting, investment banking and real estate investment.

He was named one of Harvard Business Review’s 100 Best-Performing CEOs in the World in 2018 and 2019, the Country Winner of Hong Kong/Macau Region in the EY Entrepreneur of the Year 2017 China Award, Business Person of the Year by DHL/SCMP Hong Kong Business Awards in 2015, and was also presented with the Director of the Year Award (Listed Companies – Executive Directors) by The Hong Kong Institute of Directors in 2011.

Mr. Hongchoy holds a Bachelor of Commerce degree from the University of Canterbury and an MBA degree from The Wharton School, University of Pennsylvania. He is a Chartered Accountant, a Senior Fellow and a member of the Corporate Advisory Council of the Hong Kong Securities and Investment Institute, a Fellow member of The Hong Kong Institute of Directors, the Hong Kong Institute of Certified Public Accountants, the Chartered Accountants Australia and New Zealand, the Royal Institution of Chartered Surveyors, and the Institute of Shopping Centre Management. He was a Council member of The Hong Kong Institute of Directors.